Known by its quality and user friendliness, iBonus System has been repurchased by Lan Kwai Fong Entertainment (the company). iBonus has enabled Lan Kwai Fong Entertainment company to launch its smart card loyalty system quick enough to match its marketing campaign.

Being one of the most famous dining, clubbing and pub areas, Park 97 is a must visit in Shanghai. Lan Kwai Fong Entertainment (LKFE) owns a full spectrum of service ranging high end cuisines, pubs and night clubs in Park 97. Facing the competition among shops opened by different groups, LKFE has introduced Lan Kwai Fong Entertainment Cards (LKFE Cards), in order to retain a group of loyal customers.

LKFE Cards are issued to their prestigious customers. Card Holders gain bonus points for every spending in any of their shops in Park 97 or LKF. They can then redeem gift or cash voucher by their bonus points. Member can check their bonus points balance and get to know about the latest bonus scheme at their public web site or by using iBonus Display located at the 5 of the points of interest in there.

As the competition among shops within Park 97 and shops between Park 97and other pub areas around are getting more and more furious, speed is one of the keys to success of any marketing strategy. Hiring programmers to develop a similar card system from scratch could have spent them unaffordable man years. Such system tends to be error prone and more expensive. And the return of investment is uncertain at the development stage.

With customer confidence in the previous project in Lan Kwai Fong, iBonus System has been repurchased by LKFE company. It is a very good track record of iBonus.net. It further shows that customers have found the ease of use, and robustness of iBonus System.