Skip Navigation LinksHome > Customer Success
Industry Filter
Case Studies
Case Studies
Lan Kwai Fong Entertainments

Location: Hong Kong
Industry: Entertainment
Website: http://www.lkfe.com/card.php

Project Launch Date: 12/1/2005

iBonus Terminals and iBonus Displays are deployed throughout 15 shops in Lan Kwai Fong (LKF), Central, Hong Kong. iBonus Terminal is linked to iBonus Server through wireless network. Members can check their bonus balance at their public website or iBonus Displays located at the points of interest in LKF.


iBonus, as an off the shelf smart card loyalty solution, has enabled Lan Kwai Fong Entertainment company to launch its smart card loyalty system quick enough to match its marketing campaign. Using TCP/IP connection, by plugging in WIFI Ethernet converter, iBonus Terminal can make use of their in shop WIFI network to transfer data back to the back end server for free. It radically saves up the cost of using broad band network.

Being one of the most famous dining, clubbing and pub areas, Lan Kwai Fong (LKF) is a tourist interest in Hong Kong. Every year, during New year’s eve, Christmas, Rugby Competition, Halloween and many other events and cerebration, LKF is a most go for most local and international people. Lan Kwai Fong Entertainment (LKFE) owns 15 shops within LKF with full spectrum of service ranging high end cuisines, pubs and night clubs. Facing the competition among shops opened by different groups, LKF has introduced Lan Kwai Fong Entertainment Cards (LKFE Cards), in order to retain a group of loyal customers.

LKFE Cards are issued to their prestigious customers. Card Holders gain bonus points for every spending in any of their 15 shops. They can then redeem gift or cash voucher by their bonus points. Member can check their bonus points balance and get to know about the latest bonus scheme at their public web site or by using iBonus Display located at the 5 of the points of interest in LKF.

Network service in each of the shop is provided by Y5 Zone. iBonus Terminal in each shop is connected to WIFI network by using WIFI Ethernet converter, thereby gaining network service for network connection for free.

As the competition among shops within LKF and shops between LKF and other pub areas around are getting more and more furious, speed is one of the keys to success of any marketing strategy. Hiring programmers to develop a similar card system from scratch could have spent them unaffordable man years. Such system tends to be error prone and more expensive. And the return of investment is uncertain at the development stage.

With proven track record, iBonus System allows them to deploy a loyalty system to retain a certain group of customers as soon as possible. In the financial point of view, they can see the return generated much sooner. There by lowering the risk of the investment.

Global Success Cases
28/12/10Dhadkan Indian RestaurantUnited Arab Emirates
7/9/10Avi Infosys (Project #20)United Arab Emirates
12/7/10Avi Infosys (Project #19)United Arab Emirates
10/7/10Avi Infosys (Project #18)United Arab Emirates
17/5/10Avi Infosys (Project #17)United Arab Emirates
12/5/10Avi Infosys (Project #16)Thailand
3/5/10Avi Infosys (Project #15)United Arab Emirates
20/4/10Avi Infosys (Project #14)United Arab Emirates
18/4/10Avi Infosys (Project #13)United Arab Emirates
18/4/10Avi Infosys (Project #12)United Arab Emirates
13/4/10M1NT Hong Kong
8/4/10Avi Infosys (Project #11)United Arab Emirates
1/4/10Avi Infosys (Project #9)United Arab Emirates
1/4/10Avi Infosys (Project #8)Pakistan
1/4/10Avi Infosys (Project #7)United Arab Emirates
1/4/10Avi Infosys (Project #10)United Arab Emirates
13/1/10Avi Infosys (Project #7)India
17/11/09UMI (Project #3)Australia
17/11/09UMI (Project #2)Australia
27/10/09Loyalty Cards (Project #9)Turkey
23/10/09Avi Infosys (Project #6)India
21/9/09Avi Infosys (Project #5)India
15/9/09Zen Fine CuisineCanada
17/8/09Raydox (Project #4)India
10/8/09Citivet Animal Hospital Hong Kong
7/8/09Loyalty Cards (Project #8)Turkey
7/8/09Loyalty Cards (Project #7)Turkey
25/6/09Mini Golf Gym Hong Kong
13/3/09Avi Infosys (Project #4)India
23/1/09TZone Hong Kong
29/12/08Loyalty Cards (Project #6)Turkey
19/12/08Yip,Tse&Tang Hong Kong
17/12/08Avi Infosys (Project #3)India
15/10/08Avi Infosys (Project #2)India
9/10/08HIT (Project #9)Turkey
9/10/08HIT (Project #11)Turkey
9/10/08HIT (Project #10)Turkey
29/9/08HIT (Project #8)Turkey
24/9/08Loyalty Cards (Project #5)Turkey
4/9/08HIT (Project #7)Turkey
4/9/08HIT (Project #6)Turkey
4/9/08HIT (Project #5)Turkey
26/8/08HIT (Project #4)Turkey
25/7/08Avi Infosys (Project #1)India
24/7/08Smartcard Advantage (Project #2)Kenya
24/7/08Smartcard Advantage (Project #1)Kenya
23/6/08IVOR Hong Kong
30/4/08iTech ProChina
30/4/08HIT (Project #3)Turkey
30/4/08HIT (Project #2)Turkey
19/3/08Supercard LtdNigeria
28/1/08Raydox (Project #3)India
24/1/08Time InternationalNigeria
2/1/08iCon ComputerMaldives
7/11/07HIT (Project #1)Turkey
23/10/07Loyalty Cards (Project #4)Greece
23/10/07Loyalty Cards (Project #3)Greece
23/10/07Loyalty Cards (Project #2)Greece
23/10/07Loyalty Cards (Project #1)Greece
20/9/07Raydox (Project #2)India
23/5/07Raydox (Project #1)India
19/3/07UMI (Project #1)Australia
16/2/07Skills Plug LtdUnited Kingdom
8/12/06Amex Information Tech LtdIndia
18/9/06World Wide LoyaltyMorocco
20/7/06Grupo BlueBrazil
4/7/06Scoops v. RonDenmark
20/5/06Infordata (Project #5)Italy
9/5/06Infordata (Project #8)Italy
9/5/06Infordata (Project #7)Italy
9/5/06Infordata (Project #6)Italy
23/11/05Citycard Hong Kong
22/9/05Infordata (Project #4)Italy
21/7/05Grand Frog Hong Kong
12/7/05Trent OxenhamAustralia
29/6/05WTF ProductionsAustralia
28/6/05Decision SupportGhana
3/6/05Infordata (Project #3)Italy
3/6/05Infordata (Project #2)Italy
3/6/05Infordata (Project #1)Italy
10/5/04Lan Kwai Fong Hong Kong
7/11/03Kosmo Cafe Hong Kong
7/11/03Kosmo CafeChina

Skip Navigation Links
Copyright © 2007 iBonus Limited. All rights reserved.
Use of this website signifies your agreement to the Terms of Use and Privacy Statement.